The development trend of global health (Part 1)

With the rise of the global wave of health, the trend of subdivided functions of health raw materials is increasingly obvious, covering many aspects such as intestinal, sports nutrition, beauty, cognition, mood, protein, immunity, and sugar reduction. In the post-epidemic era, residents' health awareness has been comprehensively improved, and health has become a holistic concept, and people all hope to obtain satisfaction from scientific, simple and relaxed health maintenance methods. Therefore, nutrition and health consumer goods have become the first choice of consumers. From the inside to the outside, from the spirit to the body, countless consumer needs have been derived to promote the continuous development of nutrition and health food, functional food market.

⚪Intestinal health

Most consumers show a high level of interest in health care products and functional raw materials for intestinal health, thus driving the continued growth of the intestinal health products market. The demand on the market side has also inspired the enthusiastic supply of upstream raw materials, and they have launched raw material products focusing on intestinal health.

⚪Sports nutrition

Driven by the long tail effect of the epidemic and the fitness boom, sports health care has moved from the minority to the mass stage, and consumers' demand for sports nutrition products continues to expand, thus giving birth to a huge sports nutrition consumer market. Sports nutrition products have officially entered the mainstream market, and their raw materials show diversified functional trends such as muscle enhancement, joint relief, and strength recovery under different needs.

⚪Immune promotion

In the post-epidemic era, many people's physical fitness has shown a significant decline, and immunity has become an indicator that people attach great importance to in maintaining good health. The growing demand for immune-enhancing foods is driving the growing market size in this segment. In this context, the global food and beverage raw material manufacturers continue to innovate, and the introduction of immune-related food raw materials in 2023 accounted for 12%.

⚪Protein pursuit

With the continuous improvement of people's health knowledge and awareness of nutrition enhancement, more and more consumers begin to choose more nutritious food and beverages in daily life, and the pursuit of high-quality, high-content and innovative protein products has become normal. 2023 Food and beverage raw material companies have launched new raw materials with related claims, and are constantly looking for innovative protein solutions to meet more needs.

LongYoung Health Company Ltd.

Company Email：admin@longyounghealth.com